From the Media Capital, to the Global Ethiopian Community
Sunday June 25th 2017

Moving Forward, While Remaining True to the Brand

Bernos set to kick off its 4th year with an event headlined by Meklit Hadero

“If we’re able to navigate through today’s fashion world – which is always evolving and ever changing – while remaining true to the brand, we’ve succeeded.”
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Beshou Gedamu, business partner, Bernos

Bernos, the company known for designing trendy, stylish African inspired t-shirts is turning four and it’s time to celebrate.   The 4th anniversary event will be held on Saturday, May 29th at the Warehouse Loft in Washington, D.C.

Performing at the event will be up-and-coming female rap artist B. Sheba, Munit, a young artist with fresh sounds as showcased in her video ‘Noro Noro’ and  Meklit Hadero, who’s debut album ‘On a Day Like This’ has been receiving rave reviews.

Looking back at their earliest years in production, business partner Beshou Gedamu cites receiving their first shipment of printed shirts as some of the memorable moments as well as “our photo shoots, the D.C. soccer tournament in 2008 and our first anniversary event.”

Bernos has come a long way since receiving that first shipment of printed tees.  Through its on-line store, the company has shipped its product to customers across the world.  Some of the exciting times for the Bernos team have been receiving pictures from their fans wearing the brand – some as far away as New Zealand – and seeing individuals in the Metro D.C. area and New York subways wearing their products.

As Bernos marks its fourth year, Beshou looks ahead with the understanding that in order to be around years from now, Bernos must continue doing what it does best: remaining true to the brand.  “If we’re able to navigate through today’s fashion world – which is always evolving and ever changing – while remaining true to the brand, we’ve succeeded.  We’ve been lucky to have had K’naan, with mainstream appeal, embrace our designs and take us to greater heights.”

In staying true with its brand, Bernos’ 4th anniversary event will be headlined by Meklit Hadero, an artist true to her roots with mainstream appeal.

On May 29th Team Bernos will reflect, celebrate and then its back to work with the goal of penetrating the wholesale market in the upcoming years.

Event Flyer

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